In this last installment for 2024, we’ll summarize the biggest technology takeaway of the year and what is on the horizon for 2025 and beyond. As we all know, AI was the big focus for 2024 with every major service racing to leverage it. In fact, as 2024 closes, if you are not leveraging AI … Read more
Out-of-the-box Case Studies Go outside the format box The traditional case study format with four subsections isn’t written in stone. Shaking things up can grab a prospect’s attention and provide a bit of entertainment along with education about your product. Make it eye-pleasing. I’ve seen a case study that placed just Problem and Outcome side by side at the … Read more
Part Two: How to Awesome Case Studies How to Inject Some Awesome in Your Case Studies Write like a journalist Or hire one. Eighty-four percent of B2B marketers outsource content creation. When it comes to case studies, look for a writer with journalism experience. Most case studies begin with an interview of the customer. Having … Read more
Part One: Why Case Studies Why Should I write a Case Study? Over 90 percent of companies are using content for marketing and growth. But when you look at what they’re actually producing, it’s pretty clear that few are pushing the envelope. Most of the content they put out doesn’t stand out or work for them like it ought to. The internet provides cheap or free space on which to … Read more
Why do businesses outsource? There are more reasons than the chorus of “cost cutting” would have it. Obviously, reducing spend may be one of them, but there are many others. It depends in part on what they are outsourcing. Large corporations may outsource key activities, like manufacturing or supply chain management. Other businesses and entrepreneurs … Read more
Fortunately, this wasn’t a phishing attack.
Most cyber attacks begin with a click.
Attackers only need one successful mistake.
Before you click:
